Lisa McLeanJul 13, 20223 min readAuthors - Think Outside the BoxExplore these 3 suggestions on strategies to add to your publishing and marketing toolbox.
Lisa McLeanMar 25, 20222 min readKey Mistakes New Authors MakeWhen you embark on any new endeavour there is always a steep learning curve. Deciding to publish a book is no different. There are...
Lisa McLeanDec 18, 20202 min readIt's All in the BrandWhen I started developing the marketing component of my publications business, the concept of a ‘brand’ kept coming up. Initially, I...